The Intelligence
of Advertising
Has Changed.
RTB House does not use standard machine learning; instead, it employs deep learning algorithms that function like the human brain.
What is
Deep Learning?
Whilst traditional algorithms process data superficially, Deep Learning analyses data in layers.
It takes into account not only what the user is looking at, but also their purchase intent, browsing speed and even moments of indecision.
Results
E-commerce
Bring back those who have abandoned their baskets. But don’t show everyone the same advert; use smart banners that display the closest alternative to the product they were about to buy.
Travel
Did the user view a ticket but not purchase it? Let them know immediately when the price drops or when the last few seats are left.
Games & Apps
Targeted campaigns designed to re-engage users who have downloaded your app but are no longer active.