For Ak Sigorta's new "Premium Home Insurance" product, we created a performance structure and media planning model aimed at sustainable digital growth. We reshaped our brand's advertising flow with the right target audience segmentation, offer strategies, and channel-based reach for a premium product.
By tracking campaign management end-to-end, we established a measurable and continuously improving performance system that increases budget efficiency. Thanks to this structure, the brand was able to reach its target audience more accurately in the digital realm, use its budget efficiently, and have a conversion-focused advertising ecosystem.
